Press Release

BIZOL presents oil expertise at Automechanika Dubai 2013


    Focus on Distribution Expansion in Africa following Continued International Growth

    ntinued success of BIZOL Green Oil, a motor oil specifically designed for daily and heavy commuter traffic

    • With approvals from OEMs like Daimler, Volkswagen and BMW, focus in the Middle East is on the German Premium Car segment
    • Flexible User Innovation Model has enabled impressive international expansion
    • Continued success of BIZOL Green Oil, a motor oil specifically designed for daily and heavy commuter traffic
    • BIZOL is exhibiting at Automechanika Dubai 2013 in Hall 7, Booth 7AM218 with new lubricants that extend the lifespan of motors and save fuel consumption

    Dubai. BIZOL, the technical fluids brand created 15 years ago by physicist Boris Tatievski, is presenting its expertise in motor-oil technology at the Automechanika Dubai, June 11th – June 13th, 2013.

    BIZOL has established distribution networks in 53 countries namely: 34% in Europe, 26% in Asia Pacific, 19% in Africa, 11% in the Middle East, and 10% in the Americas.  BIZOL is attending Automechanika Dubai 2013 with the intent to grow its presence in the Middle East market.

    Flexible Business Model

    Most of BIZOL´s innovations are inspired by specific user demands. Since 1998 BIZOL has adopted an “Open Innovation” model and a business model that optimizes existing suppliers and networks of leading research automotive laboratories in Germany. “For the past 15 years, the BIZOL brand has stood for high German quality standards; we are very pleased to be here at Automechanika Dubai for the fifth time, continuing to introduce our lubricants  to this important market ” says Boris Tatievski the Founder and CEO of BIZOL. The focus areas for 2013 will be on expanding distribution internationally. “BIZOL will continue to introduce into the Middle East lubricants with the latest German Car Manufacturers approvals which are already successfully selling internationally.” says Alex Singer, BIZOL Chief Sales Officer. 

    BIZOL Green Oil Provides Motor Safety in City Traffic

    Contrary to common motor oils that were designed for average operational requirements, BIZOL has developed a motor oil brand that is tailored to the specific needs of the majority of drivers: commuters navigating heavy traffic on a daily basis.

    By 2025, 2 billion people or 25% of the global population will live in 600 cities. Every year 65 million people move from the countryside to a city. The number of vehicles on the road will double from 1 to 2 billion. City traffic will increase, affecting human, economic and quality of life factors. Many cities in the Middle East are experiencing an increase of City Traffic. “The BIZOL brand`s promise, which is closely linked with Personal Safety, will become increasingly relevant for commuters in the Middle East” says Marcello Assandri BIZOL Chief Marketing Officer.

    Increased urbanization entails increased city traffic. Due to this higher traffic volume, more and more drivers in the Middle East are faced with the challenge of aggravated wear and tear on their car. Engines operated in city traffic are 30% more idle, aggravating the rate of motor oil deterioration and therefore increasing the probability of failure with regard to various motor components. In order to battle these more difficult conditions and support drivers in expanding the life expectancy of their motor, BIZOL has developed BIZOL Green Oil. “We wanted to minimize the risks of engine failure which poses a serious danger to all drivers navigating daily traffic. In order to do that, we developed BIZOL Green Oil with its innovative additive package which combats the motor oil degradation and viscosity breakdown that can occur while engines are idle in city traffic”, explains Boris Tatievski, Founding CEO of BIZOL. “By offering maximum wear protection against these particular difficult conditions, BIZOL Green Oil maintains the driver’s safety – technically, financially and emotionally”, Tatievski explains the Green Oil concept.  

    BIZOL Green Oil is already available in more than 40 countries and demand for this unique motor oil has grown steadily.


    Exhibition Highlights: German Lubricants for the Middle East market

    Visitors at Auto Mechanika Dubai 2013 will be received at the BIZOL booth in Hall 7, Booth 7AM218. BIZOL is presenting three products aimed at the German Premium Car segment:


    BIZOL Green Oil Ultrasynth 5W-30

    Motor Oil

    This HC Synthetic low friction motor oil enhances safety by providing excellent lubricating properties all year around even under heavy city traffic conditions. 

    BIZOL Green Oil Synthesis 5W-40

    Motor Oil

    BIZOL Super Condition SAE 5W-40

    Motor Oil

    This motor oil is of the latest low‐viscosity types which can be used throughout the year. Because of its state of the art HC‐Technology and the superior additives, this motor oil enhances engine performance at extended service intervals.

    About BIZOL

    BIZOL is a new kind of technical fluids company. The BIZOL brand stands for consistent German production quality in six global market segments: passenger cars, buses and trucks, motorcycles, boats, agricultural machinery and industrial applications. During the past few years BIZOL has expanded its international distribution network considerably: in 2009 BIZOL lubricants were present in 7 countries, through to 2012 where we are in 53 countries. BIZOL partners with Exclusive Market Distributors offering them personalized sales and marketing support, tailored products for their specific markets, and responding to customers` needs with a flexible user innovation model. With all of its products, BIZOL improves personal safety by taking on global traffic challenges.


    BIZOL was established in 1998 in Berlin, Germany as an international entity of talented people thriving for success and growth, who continue to share the founder´s passion and the BIZOL winning culture. The BIZOL brand is wholly owned by Mr. Boris Tatievski, the founder of BIZOL, and is managed by the Holding Company Bita Trading GmbH.

    Videos about BIZOL products can be watched on YouTube at: