Press Release

BIZOL participates for the second time at Automechanika Malaysia


Focus on Distribution Expansion in ASEAN following

Continued International Growth:

·        Expansion of Distribution Network in Malaysia

·   Flexible User Innovation Model has enabled impressive international expansion

·      Continued success of BIZOL Green Oil, a specific motor oil for city traffic

·   BIZOL is exhibiting at Automechanika Malaysia 2013 in the European Pavilion Hall 2 Booth 2D101 with new lubricants

Kuala Lumpur. BIZOL, the technical fluids brand created 15 years ago, by physicist Boris Tatievski, is participating for the second time at Automechanika Malaysia 2013.  

BIZOL has established distribution in 53 countries namely: 34% in Europe, 19% in Africa, 11% in the Middle East, 10% in the Americas, and 26% in Asia Pacific.  BIZOL is attending          Automechanika Malaysia with the goal to strengthen its distribution network in Malaysia and to recruit new partners in the ASEAN region.

Flexible Business Model

Most of BIZOL´s innovations are inspired by specific user demands. Since 1998 BIZOL has adopted an “Open Innovation” model and a business model that optimizes existing supplier networks and networks of leading research automotive laboratories in Germany. “For the past 15 years, the BIZOL brand has stood for high German quality standards; we are very pleased to be here for the second time at Automechanika Malaysia to promote our high quality German lubricants ” says Boris Tatievski the Founder and CEO of BIZOL. The focus areas for 2013 will be on expanding distribution in the ASEAN region. “BIZOL will continue to introduce in Malaysia and in the ASEAN region lubricants with the latest German Car Manufacturers approvals which are already successfully selling internationally.” says Alex Singer, BIZOL Chief Sales Officer. 

BIZOL Green Oil Provides Motor Safety in City Traffic

By 2025, 2 billion people of the global population will live in 600 cities. Every year 65 million people move from the countryside to a city. The number of vehicles on the road will double from 1 to 2 billion. City traffic will increase, affecting human, economic and quality of life factors. Many cities in Malaysia are experiencing an increase of City Traffic.

Increased urbanization entails increased city traffic. Engines operated in city traffic are 30% more idle, aggravating the rate of motor oil deterioration and therefore increasing the probability of failure with regard to various motor components. BIZOL Green Oil´s innovative additive package combats motor oil degradation and viscosity breakdown which can occur while motors are idle in city traffic by offering maximum wear protection against these particular difficult conditions. Thus BIZOL Green Oil maintains the driver’s safety – technically, financially and emotionally.

BIZOL Green Oil is already available in more than 40 countries and demand for this unique motor oil has grown steadily.

Exhibition Highlights: Lubricants for the Malaysian market

Visitors at Automechanika Malaysia 2013 will be received in Hall 2 of the European Pavilion at Booth 2D10. BIZOL is presenting three products aimed at the Malaysian market:


BIZOL Green Oil Synthesis 5W-40

Motor Oil

This high-tech HC Synthetic motor oil enhances safety by providing excellent corrosion protection and lubrication even under extreme city traffic conditions. 

BIZOL Pacific LF SAE 5W-30

Motor Oil

This modern HC-Synthetic motor oil for Japanese and Korean vehicles enhances safety by increasing piston clearness and by protecting the engine against motor sludge.   

BIZOL Gold SAE 10W-40

Motor Oil

This high performance low friction motor oil contains the latest types of additives and is suitable for Gasoline and Diesel engines for all year round use.   


BIZOL is a new kind of technical fluids company. The BIZOL brand stands for consistent German production quality in six global market segments: passenger cars, buses and trucks, motorcycles, boats, home power tools and industrial applications. During the past few years BIZOL has expanded its international distribution network considerably: in 2009 BIZOL lubricants were present in 7 countries, in 2010 in 23, in 2011 in 48, and in 2012 in 53 countries. BIZOL partners with Exclusive Market Distributors offering them personalized sales and marketing support, tailored products for their specific markets, and responding to customers` needs with a flexible user innovation model. With all of its products, BIZOL improves personal safety by taking on global traffic challenges.

BIZOL was established in 1998 in Berlin, Germany as an international entity of talented people thriving for success and growth, who continue to share the founder´s passion and the BIZOL winning culture. The BIZOL brand is wholly owned by Mr. Boris Tatievski, the founder of BIZOL, and is managed by the Holding Company Bita Trading GmbH.

BIZOL´s Company Overview is also available online at:

Videos about BIZOL products can be watched on YouTube at: