Press Release

BIZOL participates for the second time at Automechanika Johannesburg

  • Expansion of Distribution in Africa aiming at the German Premium Car segment
  • Flexible User Innovation Model has enabled impressive international expansion
  • Continued success of BIZOL Green Oil, a specific motor oil for city traffic
  • BIZOL is exhibiting for the second time at Automechanika Johannesburg 2013 in the German Pavilion Hall 5 Booth 5E015 with new lubricants for the German Premium Car segment

Johannesburg. BIZOL, the technical fluids brand created 15 years ago, by physicist Boris Tatievski, is participating for the second time at Automechanika Johannesburg 2013, South Africa.

BIZOL has established distribution in 53 countries: 34% in Europe, 19% in Africa, 11% in the Middle East, 10% in the Americas, and 26% in Asia Pacific. BIZOL is attending Automechanika Johannesburg with the intent to recruit Regional Distributors for the African market.

Flexible Business Model
Most of BIZOL´s innovations are inspired by specific user demands. Since 1998 BIZOL has adopted an “Open Innovation” model and a business model that optimizes existing supplier networks and networks of leading research automotive laboratories in Germany. “For the past 15 years, the BIZOL brand has stood for high German quality standards; we are very pleased to be here again at Automechanika Johannesburg continuing to introduce our prod-ucts to this important market ” says Boris Tatievski the Founder and CEO of BIZOL. The focus areas for 2013 will be on expanding distribution in Africa. “BIZOL will continue to introduce in this important growing market, lubricants with the latest German Car Manufacturers ap-provals which are already successfully selling internationally.” says Alex Singer, BIZOL Chief Sales Officer.

BIZOL Green Oil Provides Motor Safety in City Traffic
By 2025, 2 billion people or 25% of the global population will live in 600 cities. Every year 65 million people move from the countryside to a city. The number of vehicles on the road will double from 1 to 2 billion. City traffic will increase, affecting human, economic and quality of life factors. Many cities in Africa are experiencing an increase of City Traffic. Increased urbanization entails increased city traffic. Engines operated in city traffic are 30% more idle, aggravating the rate of motor oil deterioration and therefore increasing the prob-ability of failure with regard to various motor components. BIZOL Green Oil´s innovative ad-ditive package combats motor oil degradation and viscosity breakdown which can occur while motors are idle in city traffic by offering maximum wear protection against these par-ticular difficult conditions. Thus BIZOL Green Oil maintains the driver’s safety – technically, financially and emotionally. “With the increase of urbanization and of city traffic in Africa, the BIZOL brand`s promise which is closely linked with Personal Safety, will become increas-ingly relevant for African commuters” says Marcello Assandri BIZOL Chief Marketing Officer.

BIZOL Green Oil is already available in more than 40 countries and demand for this unique motor oil has grown steadily.

Exhibition Highlights: Lubricants for the South African market
Visitors at Automechanika Johannesburg 2013 will be received in Hall 5 of the German Pavil-ion at Booth 5E015. BIZOL is presenting three products aimed at the German Premium Car segment:

BIZOL Green Oil Ultrasynth 5W-30
Motor Oil

This low friction motor oil enhances safety by protecting engines all year round in city traffic conditions.

BIZOL Compatible SAE 5W-30
Motor Oil

This modern HC-Synthetic motor oil fulfills the requirements of VW engines enhancing high-performance by reducing ash contents.

BIZOL Gold SAE 10W-40
Motor Oil

This high-performance, low friction motor oil is suitable for all year round use in passenger vehicles with gasoline and diesel engines with or without exhaust-gas turbochargers and change-air coolers.

BIZOL is a new kind of technical fluids company. The BIZOL brand stands for consistent Ger-man production quality in six global market segments: passenger cars, buses and trucks, mo-torcycles, boats, agricultural machinery and industrial applications. During the past few years BIZOL has expanded its international distribution network considerably: in 2009 BIZOL lubri-cants were present in 7 countries, through to 2012 where we are in 53 countries. BIZOL partners with Exclusive Market Distributors offering them personalized sales and marketing support, tailored products for their specific markets, and responding to customers` needs with a flexible user innovation model. With all of its products, BIZOL improves personal safe-ty by taking on global traffic challenges.

BIZOL was established in 1998 in Berlin, Germany as an international entity of talented people thriving for success and growth, who continue to share the founder´s passion and the BIZOL winning culture. The BIZOL brand is wholly owned by Mr. Boris Tatievski, the founder of BIZOL, and is managed by the Holding Company Bita Trading GmbH.

BIZOL´s Company Overview is also available online at:

Videos about BIZOL products can be watched on YouTube at


Contact person for press inquiries
Marcello Assandri
Chief Marketing Officer (CMO)
phone +49 (0) 30 80 48 69 -2889
mobile +49(0) 176 1055 0815
fax +49 (0) 30 80 48 69-22