Press Release

BIZOL introduces motor oil for city traffic at Automechanika 2012

11.12.2012
  • Expansion of Distribution in China aiming at the German Premium Car segment

  • Flexible User Innovation Model that has enabled the growth will now be geared to the Chinese market

  • Continued success of BIZOL Green Oil, a specific motor oil for city traffic, to extend to Chinese market

      
  • BIZOL  is exhibiting for the first time at AAPEX 2012 in the Upper Level of the Venetian Ballroom, Booth 34023 with new lubricants for the German Premium Car segment

Shanghai. BIZOL, the technical fluids brand created 15 years ago by physicist Boris Tatievski, is announcing continuous strong international expansion at Automechanika Shanghai 2012. In 2010, revenue increased by more than 120%, in 2011 by more than 80%. In 2012 the company has focused on consolidating distribution in all geographies with BIZOL Green Oil, Full Synthetic, HC Synthesis and Mineral Oils.

 

The company has thus far established distribution in 52 countries and in 5 geographies: 35% in Europe followed by 27% in the Asia Pacific region, 17% in Africa, 11% in the Middle East, and 10% in the Americas. BIZOL is attending Automechanika Shanghai with the intent to recruit regional distributors for the Chinese market.

 

Flexible Business Model

Most of BIZOL´s innovations are inspired by specific user demands. Since 1998 BIZOL has adopted an “Open Innovation” model and a business model that optimizes the networks of existing suppliers and of leading research automotive laboratories in Germany. “After 15 years, we can say the business model is definitely mature and ready to be fine-tuned to the Chinese market. We are very pleased to be here, for the fourth time, at Automechanika Shanghai to demonstrate our commitment to the Chinese market” says Boris Tatievski, the founder and CEO of BIZOL. The focus areas for 2013 will be on market penetration and on expanding distribution in the Asia Pacific region and in particular in China. “BIZOL will introduce lubricants to China that have the latest German car manufacturers’ approvals and are already successful internationally.” says Alex Singer, BIZOL Chief Sales Officer.

 

BIZOL Green Oil Provides Motor Safety in City Traffic

At Automechanika, BIZOL is presenting its Green Oil, motor oil specifically developed for cars operated in heavy city traffic. By 2025, 2 billion people or 25% of the global population will live in 600 cities. Every year 65 million people move from the countryside to a city. The number of vehicles on the road will double from 1 to 2 billion. City traffic will increase, affecting human, economic and quality of life factors. Many cities in China are already experiencing an increase of city traffic. With increasing urbanization, city traffic will also increase and a greater number of vehicles will be operated predominantly in heavy traffic and traffic jams. On average, motors operated in city traffic are 30% more idle, aggravating the rate of motor oil deterioration and therefore increasing the probability of failure with regard to various motor components. BIZOL

Green Oil´s innovative additive package combats motor oil degradation and viscosity breakdown which can occur while motors are idle in city traffic by offering maximum wear protection against these particularly difficult conditions. Thus BIZOL Green Oil maintains the driver’s safety – technically, financially and emotionally.

In 2012 BIZOL Green Oil is already being sold in 40 countries and demand for this specific motor oil has steadily grown.

Exhibition Highlights: Lubricants for the Chinese market

Visitors at Automechanika Shanghai 2012 will be received in the German Pavilion at Booth W1 C40. BIZOL is presenting three products aimed at the German Premium Car segment in

China:

BIZOL Green Oil Ultrasynth 5W-40

Motor Oil

This HIGH-TECH HC SYNTHESIS OIL enhances SAFETY by providing EXCELLENT CORROSION PROTECTION and LUBRICATION even UNDER EXTREME CONDITIONS IN CITY TRAFFIC.

 

BIZOL Pacific LF SAE 5W-30

Motor Oil

This HIGH-TECH HC SYNTHESIS OIL enhances SAFETY by providing EXCELLENT CORROSION PROTECTION and LUBRICATION even UNDER EXTREME CONDITIONS IN CITY TRAFFIC.

BIZOL Injektor-Reiniger

Fuel Additive

This HIGHLY EFFECTIVE INJECTOR CLEANER enhances CONTINUOS PERFORMANCE by CLEANING and PROTECTING also all GASOLINE INJECTION SYSTEMS, such as K, KE and

L-Jetronic Systems.

At Automechanika Shanghai 2012, BIZOL will also be implementing its new communication strategy created by the new BIZOL Chief Marketing Officer Marcello Assandri, with the slogan “How you can MAKE MONEY with PREMIUM SAFE Lubricants - 100% PURE GERMAN”.

New communications materials such as product flyers, promotional items, advertising TV spots and corporate design will be presented to visitors.

 

About BIZOL

BIZOL is a new kind of technical fluids company. The BIZOL brand stands for consistent German production quality in six global market segments: passenger cars, buses and trucks, motorcycles, boats, home power tools and industrial applications. During the past few years

BIZOL has expanded its international distribution network considerably: in 2009 BIZOL lubricants were present in 7 countries, in 2010 in 23, in 2011 in 48, and in 2012 in 52 countries. BIZOL partners with Exclusive Market Distributors offering them personalized sales and marketing

support, tailored products for their specific markets, and responding to customers` needs with a flexible user innovation model. With all of its products, BIZOL improves personal safety by taking on global traffic challenges.

BIZOL was established in 1998 in Berlin, Germany as an international entity of talented people thriving for success and growth, who continue to share the founder´s passion and the BIZOL winning culture. The BIZOL brand is wholly owned by Mr. Boris Tatievski, the founder of BIZOL, and is managed by the Holding Company Bita Trading GmbH.