Press Release

Automechanika Frankfurt 2014: BIZOL is the first German motor oil manufacturer to receive the most prestigious global design award

08.09.2014

  • BIZOL wins the Communication Design category award among 7,096 Red Dot Award entries from 49 countries
  • BIZOL Green Oil: provides Personal Safety in city traffic
  • BIZOL premiers its new Booth Design at Automechanika Frankfurt 2014

Berlin, Germany

Today the winners of the most prestigious global design award, the Red Dot Design Award 2014, were announced. The Communication Design Award has gone to new and innovative packaging for BIZOL motor oils. BIZOL is the first German motor oil manufacturer to receive such a prestigious award. Since 1955, the Red Dot Design Awards have been granted in al-most all industries, but never in the motor oil category, until now. An international 24 mem-ber jury of design experts selected BIZOL among 7,096 entries from 49 countries.


BIZOL has re-designed its new containers to appeal to both professional mechanics and to car owners. The creative idea was then perfected by professional design firm Fedoriv. Four easy to remember motor oil product lines were created: GATP. Green, Allround, Technology and Protect. Green, for maximum protection in traffic jams, Allround, for excellent engine cleaning, Technology, for optimal fuel saving and Protect for extending the engine life.


"Usually motor oil containers are not personalized and their labels are overloaded with in-formation. Professionals and car owners cannot grasp easily which motor oil to choose. So we created a container, which would be visually different displaying also easy to understand information. Receiving such a prestigious Communication Design Award speaks for itself. We have achieved our goal," BIZOL CEO, Boris Tatievski says proudly.

At Automechanika New Upgraded Motor Oil Product Lines
Passenger Cars motor oil lines have been upgraded to meet and exceed the latest standards of the German automotive industry. To ensure a consistent high quality of BIZOL’s motor oils, production is done according to DIN ES ISO 9001:2008 and as well as Environmental Certification according to DIN ES ISO 14001:2005. BIZOL’s motor oils comply with all the major norms, standards and classifications of: SAE, ACEA, ILSAC and API.


BIZOL Green Oil: Provides Personal Safety in City Traffic

BIZOL Green Oil displayed at Automechanika Frankfurt contains an innovative additive for-mula which fights oil degradation and viscosity breakdown that can occur while the engine is idling in stop and go city traffic.

 

Benefits:

  • Provides motor safety in city traffic
  • Provides perfect protection
  • Contains a unique additive package

Chief Marketing Officer Marcello Assandri explains: “Operating as a German Premium brand in 65 countries and aiming at 100, we felt the need to differentiate our brand by expressing our innovation through new packaging. We have continued to upgrade our motor oils to meet and exceed the highest quality standards of the German automotive industry and have created new prestigious containers and new product names for the urban global customer. In fact, we are introducing for them a new differentiating element: essential design com-bined with safe performance”. To find out more, please visit us at our new booth at Auto-mechanika Frankfurt in Hall 9.1 C 64.

 

About BIZOL
BIZOL is a German manufacturer of innovative motor oils and other technical fluids. The company was founded in Germany in 1998 and its products are now sold in 65 countries. Over the next three years, BIZOL products will be sold in 100 countries: www.bizol.com/reddot-award


Your contact person for journalists
Marcello Assandri
Chief Marketing Officer (CMO)
e-mail assandri@bizol.de