Press Release

At the 2014 Auto China BIZOL announces new original Made in Germany synthetic motor oil product lines aimed at the Premium car segment

21.04.2014

New packaging and improved fuel savings blends

  • BIZOL attends the largest car show in the world’s largest car market
  • Distribution established in Northern,  South and Central China for the German Premium Car segment
  • BIZOL is exhibiting for the first time at Auto China Beijing 2014 at Booth 1A221 in Hall 1 with a complete new fuel saving blends

Beijing. Auto China 2014 opened today as the most important global market for most car OEMs.  In the first quarter of 2014, passenger vehicle sale rose 10.1 per cent to 4.9 million units, including an all-time monthly record of 1.85 million units sold in January. This edition of Auto China will focus on crossover vehicle and mobile connectivity technologies.

 

BIZOL, the technical fluids brand created 15 years ago by physicist Boris Tatievski, is announcing continuous strong international expansion at Auto China 2014. The company has thus far established distribution in Tier 1 cities.  BIZOL is attending Auto China 2014 in Beijing to recruit regional distributors for other Chinese regions.

New product design announced

At Auto China 2014, BIZOL is launching its new product lines for the Chinese Market. “The new packaging and improved motor oil blends are aimed at the affluent Chinese urban middle class” says BIZOL CMO, Marcello Assandri.

 “We are very pleased to be here, for the first time at Auto China 2014 Beijing, to continue to demonstrate our commitment to the Chinese market. The focus areas for 2014 will be on expanding distribution in China with our ultimate quality motor oils from Germany.” says Boris Tatievski, the founder and CEO of BIZOL.

BIZOL Green Oil Provides Motor Safety in City Traffic

At AAITF, BIZOL is presenting its Green Oil, motor oil specifically developed for cars operated in heavy city traffic. By 2025, 2 billion people or 25% of the global population will live in 600 cities. Every year 65 million people move from the countryside to a city. The number of vehicles on the road will double from 1 to 2 billion. City traffic will increase, affecting human, economic and quality of life factors. Many cities in China are already experiencing an increase of city traffic and increased level of poor air quality.

With increasing urbanization, city traffic will also increase and a greater number of vehicles will be operated predominantly in heavy traffic and traffic jams. On average, motors operated in city traffic are 30% more idle, aggravating the rate of motor oil deterioration and therefore increasing the probability of failure with regard to various motor components. BIZOL Green Oil´s innovative additive package combats motor oil degradation and viscosity breakdown which can occur while motors are idle in city traffic by offering maximum wear protection against these particularly difficult conditions. Thus BIZOL Green Oil maintains the driver’s safety – technically, financially and emotionally.

In 2014 BIZOL Green Oil is already being sold in 5 continents and demand for this specific motor oil has steadily grown.

Exhibition Highlights: Fuel saving lubricants for the Chinese market

Visitors at Auto China Beijing 2014 will be welcomed at Booth 1A221 in Hall 1. BIZOL is presenting three fuel saving products aimed at the German Premium Car segment in China:

 

BIZOL Green Oil 10W-40

Motor Oil which improves personal safety in city traffic

This high-tech original synthetic motor oil enhances safety by providing excellent corrosion protection and lubrication even under extreme conditions in city traffic. 

Benefits:

  • unique additive formula
  • provides motor safety in city traffic
  • perfect engine protection

 

BIZOL Protect 5W-40

Motor Oil for best engine protection and for an extended engine life

This state of the art HC technology low friction quality motor oil provides remarkable performance and can be used all year round. 

Benefits:

  • best base oils and additives
  • best engine protection formula
  • best for extending the engine lifetime

 

BIZOL Technology 5W-30 C2

Outstanding fuel saving formula for modern cars

This state of the art HC Synthetic Motor Oil has been developed for vehicles of Korean and Japanese OEMs according to ACEA and API SN/CF standards.

 

Benefits:

  • outstanding modern base synthetic oils and additives
  • outstanding fuel saving formula
  • reduces maintenance costs

 

About BIZOL

BIZOL is a new kind of technical fluids company. The BIZOL brand stands for consistent German production quality in six global market segments: passenger cars, buses and trucks, motorcycles, boats, home power tools and industrial applications. During the past few years BIZOL has expanded its global distribution network considerably; soon BIZOL will be present in over 100 markets. BIZOL partners with Exclusive Market Distributors offering them personalized sales and marketing support, tailored products for their specific markets, and responding to customers` needs with a flexible user innovation model. With all of its products, BIZOL improves personal safety by taking on global traffic challenges.

 

BIZOL was established in 1998 in Berlin, Germany as an international entity of talented people thriving for success and growth, who continue to share the founder´s passion and the BIZOL winning culture. The BIZOL brand is wholly owned by Mr. Boris Tatievski, the founder of BIZOL, and is managed by the Holding Company Bita Trading GmbH.

BIZOL´s Company Overview is also available online at:   

www.beichi.cn

www.备驰.cn

 

Contact person for press inquiries

BIZOL

Marcello Assandri
Chief Marketing Officer (CMO)
phone   +49 (0) 30 80 48 69 -2889
mobile  +49 (0) 176 1055 0815
fax         +49 (0) 30 80 48 69-22
e-mail    assandri@bizol.de